Women Direct Sales Agents: Insights and Recommendations from the PRISMA Program in Indonesia


Indonesian women’s roles in agriculture tend to be less visible and are frequently overlooked by agricultural input companies, government extension workers, and even development programs.  Unsurprisingly, gender considerations are largely absent from agricultural marketing activities and direct sales agent (DSA) models. To understand and address this gap, the Canopy Lab and PRISMA conducted research on 10 agricultural sector partners and their respective DSA programs.