The key to Market Systems Development lies in using systems principles and frameworks to understand the underlying causes of challenges (“why?”) in order to identify system-level changes to respond to them (“what?”), and to guide interventions that can bring lasting change (“How?”) This three-part series on MSD fundamentals developed by the Canopy Lab – with support from independent consultants Mike Klassen, Samira Saif, and Kelsey Bachenberg – presents key components and tactics (#1), MSD litmus test questions (#2) and common myths surrounding the approach (#3).
Maha Elhayek
Senior Consultant
I specialize in market systems development in fragile and conflict-affected settings. Over the past decade, I have advised programs across the MENA region, Africa, and Eastern Europe. My work spans agricultural and industrial sectors, focusing on market systems assessments, program design, and strategies that expand opportunities for marginalized groups and support gender mainstreaming. I enjoy applying systems thinking to uncover structural barriers, co-create locally grounded solutions, and advise on private sector partnerships. I am currently passionate about applying MSD approaches to address climate change challenges.