“In search of more equitable impact” is a blog series from the Canopy Lab’s Managing Partner and Inclusion+ Practice Lead, Holly Lard Krueger. The series is inspired by our work on the topic of inclusion and leadership and explores how a range of market systems development (MSD) programs and practitioners are trying to achieve more equitable impact,
© 2025 – The Canopy Lab – All rights reserved | Maintained by StrategyPlus Solutions
I specialize in market systems development in fragile and conflict-affected settings. Over the past decade, I have advised programs across the MENA region, Africa, and Eastern Europe. My work spans agricultural and industrial sectors, focusing on market systems assessments, program design, and strategies that expand opportunities for marginalized groups and support gender mainstreaming. I enjoy applying systems thinking to uncover structural barriers, co-create locally grounded solutions, and advise on private sector partnerships. I am currently passionate about applying MSD approaches to address climate change challenges.
I am committed to improving human livelihoods and resilience in balance with nature. At the Canopy Lab, I provide research and advisory support to projects working on biodiversity conservation, climate change adaptation and resilience, nature-based solutions, sustainable tourism, and market systems development. Outside work, I’m a keen guitarist, cyclist and bookworm, with a love for food, travelling and learning languages.