Green Market Systems Development

Green Market Systems Development

Green MSD seeks to equip development practitioners with the tools to mainstream environmental concerns in their programming, while helping conservation practitioners to design systemic solutions to market-based environmental problems.

Version 1.0 of the guidelines focuses on the design of Green MSD interventions, including step-by-step guidance on the analysis of the relationship between markets and natural systems, and the corresponding design of systemic strategies that balance people, climate, and nature goals. We highlight the practical implications for conservation and development practitioners using examples from the honey, coffee and energy sectors.

The guidelines were developed with the support of the Canopy Lab and USAID in collaboration with the Conservation Measures Partnership – home of the Conservation Standards, the foremost project cycle guidelines in the conservation field.

2146_green_msd_guidelines_v10

Maha Elhayek

Senior Consultant

I specialize in market systems development in fragile and conflict-affected settings. Over the past decade, I have advised programs across the MENA region, Africa, and Eastern Europe. My work spans agricultural and industrial sectors, focusing on market systems assessments, program design, and strategies that expand opportunities for marginalized groups and support gender mainstreaming. I enjoy applying systems thinking to uncover structural barriers, co-create locally grounded solutions, and advise on private sector partnerships. I am currently passionate about applying MSD approaches to address climate change challenges.

Andrew Panton

Senior Consultant

I am committed to improving human livelihoods and resilience in balance with nature. At the Canopy Lab, I provide research and advisory support to projects working on biodiversity conservation, climate change adaptation and resilience, nature-based solutions, sustainable tourism, and market systems development. Outside work, I’m a keen guitarist, cyclist and bookworm, with a love for food, travelling and learning languages.

JESSICA RUST-SMITH

Senior Consultant

I work across markets, business and supply chains, impact investing, agriculture, and women’s economic empowerment. I am an experienced monitoring, evaluation, research and learning consultant and project manager with expertise in the use of mixed methods, theory-based approaches and data collection and analysis. I have been working in M&E for market systems development for 10 years now, and going strong.