Indonesian women’s roles in agriculture tend to be less visible and are frequently overlooked by agricultural input companies, government extension workers, and even development programs. Unsurprisingly, gender considerations are largely absent from agricultural marketing activities and direct sales agent (DSA) models. To understand and address this gap, the Canopy Lab and PRISMA conducted research on 10 agricultural sector partners and their respective DSA programs.
Maha Elhayek
Senior Consultant
I specialize in market systems development in fragile and conflict-affected settings. Over the past decade, I have advised programs across the MENA region, Africa, and Eastern Europe. My work spans agricultural and industrial sectors, focusing on market systems assessments, program design, and strategies that expand opportunities for marginalized groups and support gender mainstreaming. I enjoy applying systems thinking to uncover structural barriers, co-create locally grounded solutions, and advise on private sector partnerships. I am currently passionate about applying MSD approaches to address climate change challenges.