Market Systems Development

Current Articles


Greening the MSD Approach for Agricultural Programs

In collaboration with the BEAM Exchange, Senior Consultant Clara Garcia Parra developed a guide to help donors and practitioners design and implement impactful agricultural programmes that use the Market Systems Development (MSD) approach, and want to be intentional about achieving environmental goals.


How to Measure LGBTQIA+ Inclusive Market Systems Development

In global development, what we measure is key. But when it comes to LGBTQIA+ inclusive market systems development, a nuanced approach is vital. As part of her “In Search for More Equitable Impact” blog series, Canopy’s Holly Krueger and experts Branden Ryan and Dun Grover share four crucial insights.

Market Systems Development

RECONOMY’s Inception Phase: Lessons on how to Navigate Complexity

Projects that follow the Market Systems Development (MSD) approach often have inception phases that include establishing initial partnerships to refine engagement strategies. For RECONOMY, however, this phase entailed much more. This case study explores the knowledge and experience gained during the project’s 2+ year inception.

Market Systems Development

Market Systems Development (MSD) Briefs

This three-part series on MSD fundamentals presents key components and tactics (#1), MSD litmus test questions (#2), and common myths surrounding the approach (#3).


Senior Consultant

I work across markets, business and supply chains, impact investing, agriculture, and women’s economic empowerment. I am an experienced monitoring, evaluation, research and learning consultant and project manager with expertise in the use of mixed methods, theory-based approaches and data collection and analysis. I have been working in M&E for market systems development for 10 years now, and going strong.