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Recent Articles

How to Measure LGBTQIA+ Inclusive Market Systems Development
Beyond Downloads, Views, and ‘Likes,’ How Do You Know Your Research Is Having an Impact?
Canopy’s Lab Notes: Entry #3 on Keeping It Simple

More Articles

RECONOMY’s Inception Phase: Lessons on how to Navigate Complexity

Projects that follow the Market Systems Development (MSD) approach often have inception phases that include establishing initial partnerships to refine engagement strategies. For RECONOMY, however, this phase entailed much more. This case study explores the knowledge and experience gained during the project’s 2+ year inception.

Investing and Engaging in the Care Economy: Briefs for Gender-Smart Investors and Other Actors

The Canopy Lab partnered with GenderSmart & 2X Collaborative Care Economy Working Group to produce two briefs to amplify the importance of investing in the care economy. These documents are geared toward investors, investment influencers and related actors who are interested in starting or deepening their engagement with the care economy through more gender-smart capital allocation.

Market Systems Development (MSD) Briefs

This three-part series on MSD fundamentals presents key components and tactics (#1), MSD litmus test questions (#2), and common myths surrounding the approach (#3).

RECONOMY’s Inception Phase: Lessons on how to Navigate Complexity

Projects that follow the Market Systems Development (MSD) approach often have inception phases that include establishing initial partnerships to refine engagement strategies. For RECONOMY, however, this phase entailed much more. This case study explores the knowledge and experience gained during the project’s 2+ year inception.

Investing and Engaging in the Care Economy: Briefs for Gender-Smart Investors and Other Actors

The Canopy Lab partnered with GenderSmart & 2X Collaborative Care Economy Working Group to produce two briefs to amplify the importance of investing in the care economy. These documents are geared toward investors, investment influencers and related actors who are interested in starting or deepening their engagement with the care economy through more gender-smart capital allocation.

Market Systems Development (MSD) Briefs

This three-part series on MSD fundamentals presents key components and tactics (#1), MSD litmus test questions (#2), and common myths surrounding the approach (#3).

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JESSICA RUST-SMITH

Senior Consultant

I work across markets, business and supply chains, impact investing, agriculture, and women’s economic empowerment. I am an experienced monitoring, evaluation, research and learning consultant and project manager with expertise in the use of mixed methods, theory-based approaches and data collection and analysis. I have been working in M&E for market systems development for 10 years now, and going strong.