A Global Conversation on Gender Equality and Social Inclusion in Market Systems Development

The Global GESI in MSD Conversation Series brings together practitioners and funders from around the world to reflect on how gender equality and social inclusion (GESI) has evolved within market systems development (MSD). It is designed as a space for candid, practitioner-led learning. The Conversation Series explores and documents both the technical shifts and operational […]

CANOPY CONNECT – A helpdesk from the Canopy Lab

The international development sector has undergone a dramatic shift, facing new constraints with fewer resources. In response, the Canopy Lab is introducing CANOPY CONNECT—an innovative helpdesk designed to provide on-demand support for (market) systems thinkers, development practitioners, and organizations driving impact. Whether you need help with identifying new funders, rapid technical reviews, surge business development […]

Making It To The Top: Tips For Development Practitioners Pursuing International Leadership Roles

This brief highlights three evidenced based strategies for emerging leaders in international development interested in pursuing international leadership roles. It summarizes our recent study on the career catalysts that supported the career transition of national staff into international leadership roles on Market Systems Development (MSD) programs. It is intended for emerging leaders and the implementing […]

“In Search of More Equitable Impact” Blog Series

“In search of more equitable impact” is a blog series from the Canopy Lab’s Managing Partner and Inclusion+ Practice Lead, Holly Lard Krueger. The series is inspired by our work on the topic of inclusion and leadership and explores how a range of market systems development (MSD) programs and practitioners are trying to achieve more equitable impact,

Investing and Engaging in the Care Economy: Briefs for Gender-Smart Investors and Other Actors

The Canopy Lab partnered with GenderSmart & 2X Collaborative Care Economy Working Group to produce two briefs to amplify the importance of investing in the care economy. These documents are geared toward investors, investment influencers and related actors who are interested in starting or deepening their engagement with the care economy through more gender-smart capital allocation.

Maha Elhayek

Senior Consultant

I specialize in market systems development in fragile and conflict-affected settings. Over the past decade, I have advised programs across the MENA region, Africa, and Eastern Europe. My work spans agricultural and industrial sectors, focusing on market systems assessments, program design, and strategies that expand opportunities for marginalized groups and support gender mainstreaming. I enjoy applying systems thinking to uncover structural barriers, co-create locally grounded solutions, and advise on private sector partnerships. I am currently passionate about applying MSD approaches to address climate change challenges.

Andrew Panton

Senior Consultant

I am committed to improving human livelihoods and resilience in balance with nature. At the Canopy Lab, I provide research and advisory support to projects working on biodiversity conservation, climate change adaptation and resilience, nature-based solutions, sustainable tourism, and market systems development. Outside work, I’m a keen guitarist, cyclist and bookworm, with a love for food, travelling and learning languages.

JESSICA RUST-SMITH

Senior Consultant

I work across markets, business and supply chains, impact investing, agriculture, and women’s economic empowerment. I am an experienced monitoring, evaluation, research and learning consultant and project manager with expertise in the use of mixed methods, theory-based approaches and data collection and analysis. I have been working in M&E for market systems development for 10 years now, and going strong.